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Privacy Policy

Last updated: October 2023

This website is operated by Norlab AI. The purpose of this Privacy Policy is to provide you with information on what data we collect and why, how we process it, and the rights you can exercise to maintain control over your information.

 By visiting our website, using our services, or interacting with us in any way, you are entrusting us with your data, and it is our responsibility to handle it with care and respect. We encourage you to carefully read this Privacy Policy and reach out to us if you have any questions or concerns, at


What information do we process?

The type of personal data we gather depends on your specific interactions with our website. When you engage with our site, we may collect certain log data, such as your IP address, browser type, and the pages you access. This information helps us in maintaining the website's security and functionality. Information we may collect includes:

Contact Information: This includes your name and email address, which you provide when submitting our contact form or subscribing to newsletters. If you choose to receive our communication materials, we may collect marketing data, including your preferences and choices, to tailor our content and offers to your interests.

Cookies: We use cookies and similar technologies to gather data about your browsing habits and interactions with our site, to improve your experience and provide more personalized services to you. This may include your IP address, device information, browser type, and more. 

Analytics data: We collect aggregated and anonymized usage data for analytics purposes, which may include information about your interactions with the site, such as which pages you visit and how long you spend on them. This is allowing us to continuously optimize the performance and content of the website. 


Legal basis 

We process your personal information based on one or more of the following legal grounds:

Consent: When you provide us with explicit consent to process your personal information.

Legitimate interest: We may process personal data when it is necessary for the purpose of legitimate interest, as long as they are not overridden by the interest or fundamental rights and freedom of the data subject.

Contractual Necessity: Personal data may be processed when necessary for the performance of a contract with the data subject. 

Legal Obligation: Processing may be required to comply with a legal obligation, such as government regulations, or other legal requirements.

Vital interests: Personal data may be processed when necessary to protect the vital interest of the data subject or another natural person. 


How long do we keep your information?

 We will retain your personal data for as long as it remains relevant for the purpose for which it was collected. However, you have the right to withdraw your consent at any time. If you no longer wish for us to retain your personal data, you can simply let us know, and we will promptly take action to delete or anonymize your information, as required by data protection regulations.


With whom do we share your information?

We may share data with

  • Members of the Norlab AI group, which means our subsidiaries.
  • Business partners and systems that we have approved for the processing of business data. This includes vendors such as HubSpot and Amazon Web Services, where the systems play a significant role in our business.
  • Authorities or third parties if required by law. Third parties when in relation to possible merger og acquisition of our assets or business


Your Privacy Rights

As a user of this website, you have specific rights regarding your personal information:

Right to Access: Users have the right to request access and insight to the personal information we hold about them. This means that the user can ask for details on what data is collected, how it's processed, and for what purposes.

Right to Correction: Users have the right to correct or update any personal information held by us that may be inaccurate or incomplete.

Right to Deletion: Users have the right to request deletion of the personal information we hold about them under certain circumstances, such as when the data is no longer necessary for the purposes it was collected or when the user withdraw consent.

Right to Restriction of Processing: Users have the right to request limitation of processing of their personal data under certain circumstances.

Right to Data Portability: Users can request a copy of their personal data, allowing them to transfer it to another service or website.

Right to Object: Users have the right to object to the processing of their personal data for certain purposes. We will cease processing the data for these purposes unless there are legitimate reasons for doing so.

Right to Withdraw Consent: When relying on consent as the legal basis for processing personal data, users have the right to withdraw their consent at any time.

Right to Lodge a Complaint: Users have the right to file a complaint to the data protection authority if they believe their personal data protection rights have been violated in any way.

To exercise any of these rights, please contact us at


Transfer of Personal Data

Our services and products are global. Your personal data may be processed in any country where we have operations. Personal data may be transferred to a destination outside of your own country. When submitting your personal data you acknowledge that transfer, storing and processing of personal data outside of your own jurisdiction. 

We take all steps that are reasonably necessary to ensure that your data is processed in a secure manner according to this Privacy Policy and any applicable law. Such laws include the EU's and UK's localisation requirements for personal data.


Changes to the policy

We reserve the right to update or change our Privacy Policy at any time. Your continued use of our website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.


Contact Us

If you have any questions about this Privacy Policy or our data processing, please contact us at


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